Quite frankly, YES! If you’re embarking on a new website design project, one of the key considerations you should be making is with regard to how fast your users can access your website.
You know that saying – “You can never get a second chance to make a good first impression?” Well, it’s as true with websites as it is with people. Slow websites are a big frustration for potential customers. They ruin the user experience and even more worryingly can turn off potential buyers from dealing with your site at all. With nearly 80% of online shoppers reporting they would never return to a website where they’ve had trouble with loading speed, can you afford to have a slow website?
With a world of information at their fingertips, smartphone users can do pretty much everything instantly from their mobile phone. The key word being “instant”, these users expect products to be available to buy, information to be easy to access and pictures or videos ready to watch at the very second they request it. The longer you make them wait, the quicker they’ll lose interest and the more likely they are to head elsewhere.
They said it themselves – “We’re striving to make the whole web fast”” – Google
Way back in 2010, Google announced that page speed was becoming a real ranking signal for your website. Sure it’s a weaker signal than the content you carry on your web page, or the authority they applies to your domain, but in this hyper competitive online world every little helps.
Are you wondering how your site ranks for website speed? Head over to Google’s handy PageSpeed Insights to find out.
There’s lots that can be done to to speed up your website. From making simple changes like using high efficiency images to reworking the inner workings of your website.
At Burns Creative we can design and develop websites with speed in mind, optimising at every stage to make sure you reach your customers in lighting fast time. Contact us today for a consultation.