Influencer Marketing

Getting Started with Influencer Marketing

With a recent study showing that becoming an ‘Influencer’ is one of the most aspirational career choices amongst 11-18 year olds, it’s easy to see why endorsement advertising is no longer confined to global brands, big budgets and superstar celebrities. Vast numbers of everyday users are turning their hand to social media with many growing a dedicated […]

Predicted Brand Trends 2021

Brand & Digital Marketing Trends to watch out for in 2021

Few could have imagined the severity of events we’d collectively face in 2020. As unlikely as many of these may have seemed, it’s clear that they will shape the world of business for decades to come. In this blog, I take a forward-facing look at what trends you can expect to see in Brand and […]