55% of visitors will read this blog for 15 seconds or less. So when customers have such a short attention span, how can you possibly sell to them?
Well, good website copy is hard to come by, so you will need to make sure you focus on attention, and not just clicks.
But why should you fork out a good chunk of money on something you might even be able to get done yourself?
Bad Copy Reduces Sales and Costs You Money
To begin with, for every pound you don’t spend on decent copy, you’ll lose 2.
In order to stand out online in this day and age, you need a professional looking website. That much is obvious. But just like bad website design, bad website copy can have a negative impact on your website traffic and therefore, your sales.
I’m sure it’s happened before, you’re looking for a product online and you find what you’re looking for. But when you go to buy it, you spot a spelling mistake, and another, and another.
What goes through your mind?
The bottom line is, you can have the most beautiful website in the world, but if the writing isn’t up to scratch, people won’t trust your product. And that is going to cost you money.
Keep People Reading
The more time people spend on the site, and the more often they come back, the more likely they are to buy your product.
If you want customers to come back to a point of purchase when they’re on the verge of buying, you need to make sure they have a reason to come back. A reliable way to draw them back in?
Informative and engaging website copy.
A decent copywriter will do research into your industry and be able to use some key topics and keywords you’ll want to rank on Google for. They’ll use those keywords to create content that gets you more customers.
If you needed to fix your boiler, you would call a plumber right? So if you’re planning to get some content for your site, get yourself a decent copywriter. Don’t leave it to chance.
Copy and Design Go Hand In Hand
Website design and website copy are two sides of the same coin. Good copy and bad design make for a bad website as much as bad copy and good design.
If you’re planning on spending your money searching for, hiring and maintaining a decent designer, make sure you look into hiring a decent copywriter as well. If not, you might find you’re throwing money away in the long-run.
How to make sure you get well-written website copy
You’re going to need to research your choice of copywriter and make sure they fit your budget and have the amount of experience you feel would be needed for your project.
Obviously, like any industry, the more experience and notoriety a copywriter has, the more they are going to charge. There’s also the question of turnaround time, editing, image sourcing and some other optional extras that can add to the cost. So make sure you have an idea of how much you want to spend before going around and asking for price lists.
To give you a broad idea, I’ve met copywriters that charge £50 for a blog post, and ones that charge £5000. But a high price doesn’t always guarantee quality and a low one doesn’t always guarantee value for money.
In the end, it’s up to you as the website owner what you do with the copy on your website, and where you get it from. But make sure you take hiring a professional into consideration if you want a site that converts customers, keeps them coming back and works well with your design choices.
If you’re interested in our copywriting services, get in touch with us to find out how we can transform your online presence.
